With 4X4Fest, breathtaking show on four-wheel vehicles at the Motor Show

July 1, 2016 To liven up the new Motor Show, here comes the big party of all-wheel drive vehicles. From 3 to 11 December 2016, at BolognaFiere, among the many initiatives organised there will also be a trail for off-road vehicles. The initiative stems from an agreement between BolognaFiere and CarraraFiere, organiser for fifteen years of 4x4FEST, the reference event – not only in Italy, but in the whole Europe – traditionally held in October for the sector of all-wheel drive cars, quads, motorcycles, accessories, spare parts, and everything related to their processing, preparation and services. At the Bologna Motor Show, CarraraFiere will realise an off-road trail where the visiting public will have the chance to test a range of 4×4 vehicles provided by different brands: an area dedicated to strong emotions with a track created with the support of the longtime partner F.I.F. (Federazione Italiana Fuoristrada – Italian Federation Off-road vehicles). A party inside the big party of the automotive sector. In Carrara, every year, at 4x4Fest the international brands present new models and accessories to all off-road aficionados who gather there to discover, touch and test “live” and “on the tracks” (beach, track, road, quarry and mountain paths) all the latest news of two and four- wheel drive vehicles. “The agreement with BolognaFiere makes us extremely proud” – says Fabio Felici, President of CarraraFiere – “We have thought for a long time that trade fairs should get together and find synergies, and with BolognaFiere the necessary conditions to develop new ideas and put them to system have finally been found. CarraraFiere will bring its know-how related to the off-road world at the Motor Show, the biggest Italian event on an international level dedicated to the motor world. A great chance for our traditional audience to relive the thrill of test drives and the performances on the tracks and to discover the incredible opportunities offered by the Motor Show“. “The agreement with CarraraFiere – says Antonio Bruzzone, CEO of BolognaFiere – broadens the offer of Motor Show 2016 with a programme of initiatives dedicated to a young audience fond of the off-road sector, willing to be not simple spectators, but real stars of the event”. www.motorshow.it Info for media press@motorshow.it Mobile ph. + 39 347 1010498

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